Reflect is an independent Swiss agency built around influence, content and brand experiences.
Rooted in Geneva and shaped by international experience, we bring together strategy, creativity and the right people to create relevant, coherent and memorable projects.
Reflect began in Geneva with the reunion of two childhood friends.
Lisande Lavril and Thomas Brignoni grew up in the same neighbourhood and shared their school years before following different professional paths. Years later, they reconnected around a common ambition: to build a more strategic, creative and structured approach to influence in Switzerland.
After developing her expertise in Paris, Lisande returned to Switzerland with experience in influencer marketing, brand partnerships and content strategy. Thomas brought his background in digital media, events, project management and talent development within the Swiss market.
Their complementary perspectives became Reflect: an agency rooted in Geneva, connected internationally and built to bring brands, creators and communities together with purpose.
Influence should be more than visibility.
We believe the strongest collaborations are built on relevance, trust and a clear strategic purpose.
Reflect was created to bring greater structure, creativity and professionalism to the way brands work with creators and communities.
Our role is not simply to connect a brand with a talent. We help define the right idea, select the right people, manage every detail and turn each collaboration into something meaningful for the brand and its audience.
We understand the Swiss market, its audiences, languages and cultural specificities, while bringing experience and standards shaped by international brands and campaigns.
We do not begin with a list of creators. We begin with the brand, its objectives and the audience it needs to reach.
From the first recommendation to production, coordination and reporting, every project is managed as a whole.
We value long-term relationships, clear communication and partnerships that make sense for everyone involved.
Reflect was built around two complementary perspectives: international influencer marketing expertise and a strong understanding of the Swiss digital, creative and cultural landscape.
Co-Founder — Influence & Brand Strategy
After developing her experience in Paris, Lisande returned to Switzerland with a strong understanding of influencer marketing, brand partnerships and content strategy.
She leads client strategy, campaign development and relationships between brands and creators, ensuring that every collaboration remains relevant to the brand, the talent and the audience.
Co-Founder — Digital, Experiences & Talent Strategy
With a background in digital media, project management, events and talent development, Thomas brings a strong understanding of the Swiss creative and cultural landscape.
He contributes to the strategic, operational and experiential development of Reflect's projects, with a particular focus on digital culture, talent and brand experiences.
Depending on the project, our core team works with a trusted network of producers, photographers, filmmakers, designers, stylists and event specialists.
We choose projects based on the relevance of the brief, the creative potential, the clarity of the objectives and our ability to bring genuine value.
We favour ambitious but realistic collaborations built on trust, transparency and mutual respect.
We do not apply the same formula to every brand. Each recommendation is shaped around the project, its audience, its market and its goals.
Follower count is never the only consideration.
We select creators according to the quality of their content, the coherence of their image, the relevance of their audience, their professionalism and their ability to represent a brand credibly.
The right talent is not always the largest profile. It is the person whose voice, community and values make the collaboration feel natural.
The right connection matters more than the largest number.
Every idea must serve a clear objective.
We build relationships through honest recommendations, clear expectations and reliable communication.
Brands, creators, suppliers and audiences are treated as essential parts of the same project.
Tell us what you want to achieve. We will help you shape the right strategy, team and experience around it.