Public Sector · Sustainability · Community
Ville de Nyon
Journées RRRRR
The gesture
What we staged.
As part of the Journées RRRRR initiative, Agence Reflect partnered with the City of Nyon to deliver an influencer marketing campaign spotlighting local initiatives focused on reuse, repair and more responsible consumption.
Working with three creators with complementary audiences and creative approaches, the campaign brought visibility to local businesses and organisations while encouraging communities to discover more sustainable ways of consuming.
The reflection
What it earned.
Activated across Instagram and TikTok, the campaign generated over 96,000 impressions and 5,700 engagements, achieving an overall engagement rate of 5.9%.
96.5K
Impressions
5.7K
Engagements
5.9%
Engagement rate
The film, frame by frame